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WHAT WE BELIEVE IN
At The Color Institute™, we believe that color is the most powerful, yet underutilized, tool in shaping perception, emotion & decision-making. Rooted in science, psychology & historical research, our work is dedicated to defining the universal standard for interpreting & applying color correctly across industries. Whether in branding, marketing, fashion, design, healthcare, architecture, education, retail, entertainment, sports or government, we help professionals & individuals unlock the full potential of color to create impact, connection & success. Our approach isn’t just about aesthetics—it’s about strategic, research-backed applications of color that drive real-world results.
As the global authority in color psychology & analysis, we bridge the gap between art & science, providing industry-leading education, tools & methodologies. Our expertise has been sought after by universities, corporations & industry leaders looking to harness color’s true influence. We don’t just follow trends—we set the standard, ensuring that every course, resource & framework we provide is grounded in proven research, real-world application & innovative thought leadership. When you learn from The Color Institute™, you’re learning from the world’s most trusted source & creator of The Universal Color Psychology Standard™.
Courses
Our courses are designed not just to teach color psychology – but to train the next generation of true color psychology experts. This isn’t surface-level application; it’s a rigorous, industry-shaping education grounded in science, symbolism & strategic implementation. Built for professionals across branding, leadership, design, wellness, & many more industries; our curriculum empowers you to interpret color correctly & apply it at an expert level – so you can lead, influence & innovate with authority.
Workshops
Our workshops are designed to provide hands-on, research-backed training in the art, science & industry-specific application of color psychology. Our expert-led sessions give you practical tools & proven strategies to use color with confidence & impact. Rooted in color psychology, researched data, science & industry application, each workshop is crafted to deepen your understanding & elevate your expertise. With interactive learning & real-world case studies, you’ll walk away with actionable skills to transform the way you approach color in your work & life.
Branding/Marketing
Our branding & marketing products are designed to take the guesswork out of using color strategically in business. Backed by color psychology, consumer behavior research & industry best practices, these tools help businesses, entrepreneurs & creatives leverage color for maximum impact. Whether you’re selecting the perfect brand palette, optimizing your marketing materials, or crafting high-converting visual ad campaigns, our resources provide expert guidance to ensure your colors attract, engage & persuade the right audience.
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Book Library
Color Secrets: Learning the One Universal Language We Were Never Taught” unveils the hidden power of color psychology, showing how color shapes emotions, decisions & success across industries. This groundbreaking book equips readers with the knowledge to harness color intentionally—transforming branding, leadership & everyday life.
Sabrina Nasser
Color Secrets is the book I didn’t know I needed! Not only does Michelle share each color’s history and how it affects our behavior, but she dives into the science, how it’s used in film, why you love it, why you hate it, and so much more. I feel like I learn more about myself and our world with every new page. My roommates are already lining up to read it after I finish! Definitely a good one to add to your bookshelf.
Ryann Maxwell
Michelle has put on full display her hard work and research into the topic of color. I personally did not know how color can affect the body on a daily basis. Learning more about color has opened my eyes to another perception of reality. Hopefully she writes a follow-up as I’m sure delving deeper into the world of color only opens more doors to how we emotionally respond to color and what we can do to live a more full and happy life.
Christine Luken
This is a fascinating book about color psychology. The author does an amazing job explaining the science behind how color affects us physically and emotionally. She covers a wide range of examples and tells about the different ways color influences politics, film, business, and our physical health. This subject feels so important that I kept asking myself, “Why has nobody told me this before??” Armed with this knowledge, I now know what colors to use to close client deals, calm down hyperactive children, and either chill myself out or cheer myself up, depending on my mood. I think color is my new secret weapon! Buy this book now; you won’t be disappointed!
Teresa Kohler
If you are looking for an edge in your personal and professional life, this book is for you. I have implemented the color scheme rules in this book based on my desired outcome. I am amazed at the results! Every time I wear a specific color, I get a connection and a YES. As an attorney, my favorite part of this book is the idea that “you can’t argue with pink.” Now, I wear a pink blouse under my suit to every highly contested negotiation. The contents of this book work so well, I hope none of my colleagues find this secret!!!
Ella
I loved this book, it made every creative cell in me do a little happy dance. It was very informative as to why color affects us they way it does.
All.
Things.
Color.
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