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The Problem
Color specialists know how to apply color, but not how to interpret it.
Causing mistakes in branding, product design, marketing & color execution – creating products that are not guaranteed to truly connect with the desired audience.
THIS CAN DRAMATICALLY AFFECT ENGAGEMENT, CONVERSIONS & SALES.
The Solution
INTRODUCING
The Universal Color Psychology Standard™
The only universal standard that exists – establishing a framework to correctly interpret color so that every industry can utilize color successfully.
The Power of Color: Success Stories
Color Institute
color psychology applies to industries like:
Marketing & Branding
Color psychology plays a pivotal role in branding & marketing by influencing consumer perceptions & driving purchasing decisions. Strategic use of color enhances brand recognition & effectively conveys brand personality.
Consumer Decision-Making:
Source: MIL, Help Scout
Brand Recognition
Consistent use of color can increase brand recognition by 80%, enhancing consumer trust & loyalty.
Source: Ignyte, Help Scout
Healthcare
In healthcare settings, thoughtful application of color can create calming environments, reduce patient stress & promote healing, thereby enhancing overall patient well-being.
Patient Comfort
Source: Cardiology Advisor, Pulmonology Advisor
Customer Trust
Source: NIH, Funnel Science
Education
Color psychology significantly impacts educational environments by affecting student attention, motivation & information retention, thereby fostering a more effective learning experience.
Memory Retention
Source: NIH, Pubmed Central
Attention and Behavior
Workplace Productivity
The strategic use of color in workspaces can boost productivity by influencing mood, reducing fatigue & enhancing overall employee satisfaction.
Performance Enhancement
Source: Forbes
Creativity Boost
Source: Offices, Entrepreneur
There Are So Many More...
Here are other industries that are impacted by color psychology:
- Advertising
- Airlines
- Animation
- App Development
- Aquariums And Zoos
- Art Schools
- Artificial Intelligence
- Athletic Wear
- Augmented Reality
- Automotive Design
- Aviation
- Banking Institutions
- Beauty And Cosmetics
- Body Art Studios
- Botanical Gardens
- Classroom Design
- Coffee Shops
- College Campus Branding
- Color-coded Emergency Systems
- Construction Companies
- Cruise Lines
- Cryptocurrency
- Cultural Centers
- Department Stores
- Disaster Relief
- Display Technology
- Early Childhood Education Tools
- Ecommerce
- Educational Publishers
- Election Campaigns
- Emergency Response Services
- Environmental Organizations
- Event Planning
- Farming
- Fashion Design
- Film Production
- Fitness Centers
- Game Design
- Graphic Design
- Grocery Stores
- Hospital Design
- Hotel Chains
- Human Rights
- Humanitarian Aid
- Illustration
- Interior Design
- Jewelry Design
- Landscape Architecture
- Luxury Goods
- Memorial Services
- Military Operations
- Museum Exhibitions
- Neurodivergence
- Nonprofit Organizations
- Olympics
- Online Learning Platforms
- Parks And Recreation
- Pediatric Environments
- Pharmaceutical Branding
- Photography
- Playspaces
- Prosthetics
- Real Estate
- Remote Work Platforms
- Renewable Energy
- Restaurant Groups
- Retail Merchandising
- Robotics
- Scientific Research Labs
- Senior Living Communities
- Social Media
- Software Design
- Sports Team Branding
- Streaming Platforms
- Textile Manufacturing
- Theme Parks
- Toy Design
- Transportation Authorities
- UI Development
- Uniform Design Firms
- Urban Planning Firms
- UX Design
- Virtual Reality
- Wearable Tech
- Web Design
- Wedding Industry
- Wellness
- Wineries
- Advertising
- Airlines
- Animation
- App Development
- Aquariums And Zoos
- Art Schools
- Artificial Intelligence
- Beauty And Cosmetics
- Body Art Studios
- Coffee Shops
- College Campus Branding
- Color-coded Emergency Systems
- Construction Companies
- Emergency Response Services
- Environmental Organizations
- Fashion Design
- Film Production
- Fitness Centers
- Game Design
- Graphic Design
- Grocery Stores
- Home Healthcare
- Hospital Design
- Hotel Chains
- Human Rights
- Humanitarian Aid
- Illustration
- Interior Design
- Jewelry Design
- Landscape Architecture
- Museum Exhibitions
- Photography
- Retail Merchandising
- Robotics
- Social Media
- Software Design
- Toy Design
- Transportation Authorities
- UI Development
- UX Design
- Virtual Reality
- Wearable Tech
- Web Design
- Wedding Industry
Book Library
Color Secrets: Learning the One Universal Language We Were Never Taught” unveils the hidden power of color psychology, showing how color shapes emotions, decisions & success across industries. This groundbreaking book equips readers with the knowledge to harness color intentionally—transforming branding, leadership & everyday life.
Sabrina Nasser
Color Secrets is the book I didn’t know I needed! Not only does Michelle share each color’s history and how it affects our behavior, but she dives into the science, how it’s used in film, why you love it, why you hate it, and so much more. I feel like I learn more about myself and our world with every new page. My roommates are already lining up to read it after I finish! Definitely a good one to add to your bookshelf.
Ryann Maxwell
Michelle has put on full display her hard work and research into the topic of color. I personally did not know how color can affect the body on a daily basis. Learning more about color has opened my eyes to another perception of reality. Hopefully she writes a follow-up as I’m sure delving deeper into the world of color only opens more doors to how we emotionally respond to color and what we can do to live a more full and happy life.
Christine Luken
This is a fascinating book about color psychology. The author does an amazing job explaining the science behind how color affects us physically and emotionally. She covers a wide range of examples and tells about the different ways color influences politics, film, business, and our physical health. This subject feels so important that I kept asking myself, “Why has nobody told me this before??” Armed with this knowledge, I now know what colors to use to close client deals, calm down hyperactive children, and either chill myself out or cheer myself up, depending on my mood. I think color is my new secret weapon! Buy this book now; you won’t be disappointed!
Teresa Kohler
If you are looking for an edge in your personal and professional life, this book is for you. I have implemented the color scheme rules in this book based on my desired outcome. I am amazed at the results! Every time I wear a specific color, I get a connection and a YES. As an attorney, my favorite part of this book is the idea that “you can’t argue with pink.” Now, I wear a pink blouse under my suit to every highly contested negotiation. The contents of this book work so well, I hope none of my colleagues find this secret!!!
Ella
I loved this book, it made every creative cell in me do a little happy dance. It was very informative as to why color affects us they way it does.
Meet Our Founder
Michelle Lewis is a globally recognized expert in color psychology; bridging the gap between science, education & real-world impact. Featured in TEDx, Clinical Advisor, Business Insider, The New York Post, Inc. & more – Michelle is known for translating the universal language of color into real-world applications. Her book, Color Secrets: Learning the One Universal Language We Were Never Taught, has become a cornerstone for understanding how color history shapes decisions, emotions & outcomes.
She is the founder of the Universal Color Psychology Standard™ – the only universal standard showing how to correctly understand, interpret & implement color psychology across all industries.
Michelle’s expertise has driven measurable success for businesses & empowered academic institutions to prepare the next generation of industry leaders. With a unique ability to captivate & educate, Michelle is the trusted partner for CEO’s, educators & creatives seeking to understand the transformative power of color.
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