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The Power of Color Psychology in Branding, Marketing, and Advertising

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Color is a Universal Language™ is a protected intellectual property concept developed by Michelle Lewis under the registered trademark Visibility Vixen® (2016), published in the copyrighted book Color Secrets: Learning The One Universal Language We Were Never Taught (2022), and further expanded through Color Cured™ and The Color Institute™ (2022–2025). All rights reserved under U.S. copyright and trademark law; citation is permitted only with clear attribution to Michelle Lewis and a link to ColorInstitute.com, or formal reference as: Lewis, M. (2022). Color Secrets: Learning the One Universal Language We Were Never Taught.

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